Lime Lingo: Facebook Boosted Post

What is a Facebook Boosted Post?

Facebook Boosted Posts are a way for you to make sure that your social content gets in front of your target market whether they already follow your pages or not.  Even if you have thousands of followers, only a fraction of those followers will actually see your organic posts. To get around this, investing in boosting your social media posts sends your custom content out to potentially hundreds of thousands of users that have not yet followed or subscribed to your profiles. Boosted posts are also an effective way to measure what types of content your target market responds to so that you know how to tailor your content moving forward.  One thing to keep in mind is that posts can only be boosted on business pages and not from your personal Facebook account.

capture3Where does a boosted post appear on Facebook?

Boosted posts appear higher in News Feed and on Instagram, so there’s a better chance your audience will see them. Boosted posts are labeled Sponsored and do not appear in the right column of Facebook.

How do I boost a post from my business page?

  1. capture9Go to a post you’ve created and then click ‘Boost Post’ in the lower-right corner.
  2. Choose your audience and budget based on how many people you want to reach on Facebook and Instagram and how long you’d like your boost to run. You can also change your payment method.
  3. Click ‘Boost Post’ and then you will receive a notification when your boosted post is approved and running.

How much should I spend on boosting a post?

The cost to boost a post depends on how many people you want to reach. You will see different budget options when modifying the boost settings . Once you’ve chosen your budget, you can look at Est. People Reached to get an idea of how many people your boosted post can reach with the budget and targeting options you’ve chosen. If you want a higher reach, try increasing your budget or updating your targeting preferences to see how different factors impact your reach.

The budget you choose is a lifetime budget that will be spent throughout the duration of your boosted post. You’ll be charged for the impressions on your post, which may sometimes be less than your budget.

Not sure where to begin?  The Lime Design social experts have a proven track record of taking existing social accounts or starting from scratch and developing a strong social presence for our clients.  Contact us to learn more about our Social Marketing Packages and see which one may be the right fit for your social needs.

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