Dave and his team at UCOBO came to Lime Design for our expertise in product and packaging design to create the worlds first customizable lumbar support. They wanted to give the power back to the users with the idea to create the ultimate back pain killer! They wanted to create a new product that can be used in many different ways and everyone can find a use for. Whether you want a larger cushion for deeper support, or a smaller support for subtle support, the UCOBO is the one for you. The UCOBO can transform to what ever size support you want, and its foam firmness is fully customizable.