Blue Crew World
Building Character
Building Men
Building Trades
Designed to instill values, respect skilled trades, and promote healthy masculinity, Blue Crew World provides boys with a unique play experience centered on character-building. Each CrewMan doll represents an essential skilled trade, allowing children to connect with positive, realistic role models while exploring their own potential through play.
Working alongside the Blue Crew World team, Lime Design brought this vision to life by managing every aspect of product development—from initial modeling to sourcing, branding, and manufacturing. Our design philosophy centers on creating purpose-driven products that offer both functionality and meaningful engagement. Together, we developed Blue Crew World to be a toy line that not only entertains but also educates and empowers.
Timeline
5
product development phases and 2 phases of Marketing development was required for this project
200+
Hours of design & development went into this project
Services Used
Concept Development
Blue Crew World was conceived as a toy line with a mission to inspire, educate, and captivate children by introducing them to masculine dolls representing essential skilled trades. The goal was to build strong character in youth, promote healthy masculinity, and highlight the importance of trades that are vital to society. Through comprehensive market research and user feedback, the concept evolved into a movement that encourages role play and learning, fostering appreciation for blue-collar professions.
Engineering
Our engineering team focused on designing high-quality, durable dolls that accurately represent various skilled trades. Each “CrewMan” was crafted with attention to detail, ensuring realistic features and appropriate attire corresponding to professions such as construction workers, firefighters, and border patrol agents. The dolls were engineered for durability to withstand active play, while maintaining safety standards suitable for children. Interchangeable “CrewPacks” were also developed, allowing customization and enhancing the educational experience by providing tools and accessories specific to each trade.
Prototyping
During the prototyping phase, multiple iterations of the “CrewMen” and “CrewPacks” were developed to assess functionality, aesthetics, and safety. Prototypes were tested with focus groups comprising children and parents to gather valuable feedback. This iterative process led to refinements in design, such as improving the articulation of the dolls for better poseability and ensuring that accessories were appropriately sized for small hands. Safety testing was paramount, ensuring all components met or exceeded industry standards for children’s products.
Rendering
To effectively showcase the Blue Crew World products, our design team created high-quality, photo-realistic renderings. These visuals highlighted the intricate details of each “CrewMan” and “CrewPack,” emphasizing the craftsmanship and educational value. The renderings were utilized across marketing materials, the product website, and social media platforms, providing clear and engaging representations of the products to potential customers. These visuals played a crucial role in building brand identity and generating interest in the movement.
Sourcing
Transitioning from prototype to production, we collaborated with reputable manufacturing partners specializing in high-quality toy production. Emphasis was placed on selecting materials that are both durable and safe for children, ensuring longevity and compliance with safety regulations. Our team maintained close communication with suppliers to oversee quality control, ensuring that each “CrewMan” and “CrewPack” met the established standards. This strategic sourcing approach facilitated efficient production timelines and the delivery of a product line that parents can trust and children can enjoy.
Prototyping
During the prototyping phase, multiple iterations of the “CrewMen” and “CrewPacks” were developed to assess functionality, aesthetics, and safety. Prototypes were tested with focus groups comprising children and parents to gather valuable feedback. This iterative process led to refinements in design, such as improving the articulation of the dolls for better poseability and ensuring that accessories were appropriately sized for small hands. Safety testing was paramount, ensuring all components met or exceeded industry standards for children’s products.
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Started
Today
Are you an inventor with a groundbreaking idea, but unsure of how to turn it into a reality? Look no further! Our product development firm specializes in partnering with inventors like you to bring innovative concepts to market.
Let us be your trusted partner in transforming your vision into a tangible product that revolutionizes the market. Contact us today to schedule a consultation and take the first step towards making your idea a success!
- All Information Is Kept 100% Safe & Confidential
Are you an inventor with a groundbreaking idea, but unsure of how to turn it into a reality? Look no further! Our product development firm specializes in partnering with inventors like you to bring innovative concepts to market.
Get
Started
Today
- All Information Is Kept 100% Safe & Confidential