Atollas
Buoyant Accessories Built for the Water
Design Focus:
Buoyant solution to a real-world problem
Atollas is dedicated to enhancing the outdoor experience for fishing and adventure enthusiasts by offering gear that combines functionality, simplicity, and innovation. With a deep understanding of the needs of anglers and outdoor explorers, Atollas develops products that solve real-world problems such as losing sunglasses to the water. Their buoyant sunglass holder is a prime example of their problem-solving ethos, helping users enjoy their time on the water without worrying about essential gear sinking.
Product Development:
Functional Independence through Modularity
We partnered with Atollas to develop the Performance Floating Eyewear Keeper, a buoyant sunglass holder engineered for outdoor and aquatic use. Our focus was on functionality, fit, and field-tested performance. We selected materials and proportions that allow the product to float eyewear up to 1.8 oz (50g) while staying lightweight and durable for everyday wear.
200+ hours of Design & Development
Prototyping:
Iterative Design Grounded in User Feedback
We supported Atollas through multiple rounds of prototyping to test buoyancy, fit compatibility, and field performance. Through 3D modeling and on-the-water trials, we fine-tuned the design for better floatation and universal attachment, ensuring it works with a wide range of sunglass frames and stays visible on the surface.
Packaging Design
Visualizing Function and Modularity
We designed a minimalist, eco-conscious packaging solution using a thin branded cardboard sleeve that securely loops through the product itself. This design keeps the packaging clean, space-efficient, and highly product-focused, reducing material waste while still offering strong shelf presence. The clear iconography and contrast-rich branding enhance both visibility and customer understanding at retail.
Ready to bring your ideas to life?
Let’s turn your vision into something remarkable. Whether you’re starting from scratch or refining an existing concept, we’re here to help.
